Automated Search Engine Submission Software

What is automated search engine submission software

Search engine submission software is an application that runs on a local computer as a stand alone program. These tools are often wizard driven, making it as easy as possible for the user to create the submission project.

How Does Submission Software Work?

The basic principle behind this software is the user enters in information about their website, including Meta tags, page title, contact details and most importantly a description of the website. A category is then selected that best suites the website e.g. “Shopping Website”

The user is then prompted to select what search engines they want the website submitted to. Often certain search engines and directories will only support specific categories, thus the category selected will often dictate how successful the submission process is i.e. Out of 100 engines only 80 of them may support a “Shopping Website” category, there for 80 out of 100 engines will be successful during the submission process.

Finally the user then hits the submit button, the software contacts all the listed engines and directories – submitting the information previously created within the program.

On completion the program should display a report, identifying what submissions where successful and which ones have failed, possibly giving you a response as to why.

Who Makes This Software?

There are many search engine submission software companies out there making a selling this software. Some of the better known companies are Trellian and Web Position Gold.

The Benefits of Search Engine Submission

There are some benefits in using these types of software:

If you manage a number of websites, generally you can use this software to submit and manage all your search engine and directory submissions.

Quick and easy to use: giving you the ability to enter in your website information once then submitting to a number of engines and directories.

Some provide submission reports.

Why Not to Use Them

Though it may appear that these tools are a gift from God, they are not! The software is simply automating the submission process; it does not guarantee your website will be included into the search engines and directories.

The software does not optimise your WebPages for you, as you may be aware, telling the search engines about your website is simply not good enough, you need to optimise the WebPages to ensure you are found within the search engine results.

All these tools require a bunch of scripts to run the submissions, if these scripts are not kept up to date you are simply wasting your time as the submissions will often not make it any further than your computer.

Engines can detect automated submissions and may disregard these submissions possibly resulting in your site being banned from the engine.

The Solution

There is still hope for your website that is currently lost out in cyber space. Search engine optimisation, the process of improving a website to further harness the power of search engines.

Melbourne SEO firm, Brisk Solutions have a number of optimisation services that will see your website scream to the top of the search engine results.

Conclusion

Though these submission tools may seem like a gift from the Gods (and where once) they are quickly becoming redundant.

Concentrate your efforts on doing manual directory and search engine submission; though this does take a little longer, it will be a lot more beneficial.

If you have any questions relating to this article or any other topics relating to SEO please feel free to contact the author Matt Hodgson.